This is a guest post by jay for Cullogo.com lends some writing advice.
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I think most of us know that how important it is to optimize your content for the search engines. But if you focus on latest search engine trends, Google is more focusing on honest content rather that the content written for search engines. So would you still write all this if search engines didn’t even exists? The ranking and indexing is important no doubt but the main thing is that you need to gain popularity among your readers too. So you need to write articles for your readers which can solve their problems. You just can’t write articles to appear in the search engines.
Suppose you are searching for a particular keyword and as a result XYZ site appear and when you visit that site you don’t find anything appropriate that you have been looking for. The basic reason is that article was designed to gain traffic only from the search engine for that particular keyword. So it will definitely make you frustrated and you will not possess a second thought to leave that site within seconds.
That is why you need to write for the readers not just for the purpose of being visible on the search engines.
Here are some more reasons why you should write for your readers.
1. Users search their problem, so give them the Solution!!
Your first and foremost priority should be not to deceive your users ever. You should give them the solution they want if you are an expert on that subject. Don’t write on a subject that you are not comfortable to write with. So be wise when it comes to choose your niche or subject. Don’t write an article filled with keyword but without any real solution.
2. After finishing an article always ask yourself first “whether It helps you or not?”
If you feel anyhow that the answer is negative, then you need to change something. As a blogger I feel that your job is not just spreading the trending news on the blog rather your article should be filled with good contents and it should reflect your style of writing.
3. Things that makes your website unique and valuable.
You should look for whether your website stands out from others in your field. Design of your website is one vital parameter in this regard but the most important part is content which actually earns the traffic. Your writing should be unique and it should be helpful to others, it makes your website worth visiting.
4. Avoid these techniques.
Being a nice guy does not mean that you can’t have the cup of success in a difficult game. You can be on top without using those unnecessary tricks to improve search engine rankings. Search engine don’t like these following ideas.
• Scraped content
• Automatically generated content
• Cloaking
• Link Schemes
• Hidden links or texts
• Automated queries
• Doorway pages
So just be simple and avoid these. It will surely help that I can guarantee.
5. Keep it simple and to the point
Try to make your articles simple and try to be specific on what you are writing. Don’t make your article too much lengthy that the readers don’t find any interest reading those long articles. Cut the crap and write to the point very precisely so that it doesn’t get too much lengthy.
Try to follow these steps while writing your articles and I am sure that it will help you manage a strong community under your niche at the same time it will help you too to be search engine optimized.
Benefits for writing for readers:
1. Social share:
The come to your website, they read and if they like they share. If the article has got all those things worth reading for then be sure that it will be shared in many more others social communities and groups which enhances you popularity.
2. Only users can make your content go viral
If users find your content helpful or solving their problem then couple of things can happen:
• It can be indexed at no. 1 position in SERP for that particular keyword.
• Can get viral on social sites like Facebook, Twitter, Linkedin or Youtube in no time.
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This is a guest post by jay for Cullogo.com, visit this website to download free enjoyable wallpapers that will refresh you and cheer you up.